Guts : the seven laws of business that made Chrysler the world's hottest car company / Robert A. Lut...
Guts : the seven laws of business that made Chrysler the world's hottest car company / Robert A. Lut...
Guts : the seven laws of business that made Chrysler the world's hottest car company / Robert A. Lutz.
About this item
Full title
Author / Creator
Publisher
New York : John Wiley, c1998.
Call Numbers
N338.76292/15
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 226 p. : ill. ; 24 cm.
Contents
Foreword / Bob Eaton -- Pt. I. The Story of Chrysler's Second Turnaround -- Pt. II. Lutz's Immutable Laws of Business -- Pt. III. Lutz's Corollaries, or "The Rest of the Story!" -- Epilogue: DaimlerChrysler: The Beginning of a New World Order for Business?
Publication information
Publisher
New York : John Wiley, c1998.
Place of Publication
New York (State)
Date Published
c1998.
Subjects
More information
Scope and Contents
Summary
"Lutz tells how Chrysler in the early '90s recovered from a second near-death experience to go on and post record profits, emerging as Forbes magazine's "Company of the Year." He credits this remarkable turnaround to Chrysler's having embraced (at his urging) a deliberately "schizophrenic" corporate culture: tough, buttoned-down financial controls...
Alternative Titles
Full title
Guts : the seven laws of business that made Chrysler the world's hottest car company / Robert A. Lutz.
Portion of title
Unconventional business wisdom that made Chrysler the world's hottest car company.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1998.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N338.76292/15
Record Identifier
74VvEgKXjQ23
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvEgKXjQ23
Other Identifiers
ISBN
0471295612 (cloth : alk. paper)
9780471295617 (cloth : alk. paper)
DDC
338.762920973
MMS ID
991011692589702626
