Divide and conquer : target your customers through market segmentation / Harry Webber.
Divide and conquer : target your customers through market segmentation / Harry Webber.
Divide and conquer : target your customers through market segmentation / Harry Webber.
About this item
Full title
Author / Creator
Publisher
New York : Wiley, c1998.
Call Numbers
N658.802/56
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 232 p. ; 24 cm.
Contents
1. The Rodeo Circuit. Roping a High-End Select Market for Battaglia menswear -- 2. Stuck on You. Reestablishing Brand Dominance for Johnson & Johnson's BAND-AID Brand Adhesive Bandages -- 3. Medical Marketing. Providing Information - and Hope - for Pacific Oaks Medical Group -- 4. Let 'Em Eat Drake'...
The Multicultural Marketing of a Political Program for the Los Angeles Business Revitalization Center -- 12. Phoning Home. Changing Hispanic Calling Patterns for AT&T -- 13. Lite Makes Right. Staying Abreast of Changing Tastes for Kentucky Fried Chicken - KFC -- 14. Taking Stock. Ensuring the Future...
Publication information
Publisher
New York : Wiley, c1998.
Place of Publication
New York (State)
Date Published
c1998.
Subjects
More information
Scope and Contents
Summary
Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your me...
Alternative Titles
Full title
Divide and conquer : target your customers through market segmentation / Harry Webber.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1998.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N658.802/56
Record Identifier
74VvEgm4ZbRZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvEgm4ZbRZ
Other Identifiers
ISBN
0471176338 (cloth : alk. paper)
9780471176336 (cloth : alk. paper)
DDC
658.802
MMS ID
991011691979702626
