Marketing/planning library and information services / by Darlene E. Weingand.
Marketing/planning library and information services / by Darlene E. Weingand.
Marketing/planning library and information services / by Darlene E. Weingand.
About this item
Full title
Author / Creator
Publisher
Englewood, Colo. : Libraries Unlimited, 1999.
Date
1999.
Call Numbers
T0374389
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 187 p. ; 25 cm.
Contents
1. What Is Marketing? - And How Does It Connect to the Planning Process? -- 2. Before You Begin - Forming a Marketing/Planning Team -- 3. Developing a Mission and Vision - Why Exist? -- 4. The Marketing Audit - Examining the Library's Environments -- 5. Goals, Objectives, and Action Strategies - A R...
Publication information
Publisher
Englewood, Colo. : Libraries Unlimited, 1999.
Edition
2nd ed.
Place of Publication
Colorado
Date Published
1999.
Subjects
More information
Alternative Titles
Full title
Marketing/planning library and information services / by Darlene E. Weingand.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. ) and index.
Transferred from N021.7/35.
Identifiers
Primary Identifiers
Call Numbers
T0374389
Record Identifier
74VvExybL8jA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvExybL8jA
Other Identifiers
ISBN
1563086123 (cloth)
9781563086120 (cloth)
DDC
021.7
MMS ID
991011798509702626
