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Social indicators and marketing : selected papers from the two Social Indicators Conferences of the...

Social indicators and marketing : selected papers from the two Social Indicators Conferences of the...

https://devfeature-collection.sl.nsw.gov.au/record/74VvGAVRNgMM

Social indicators and marketing : selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973 / edited by: Robert L. Clewett, Jerry C. Olson.

About this item

Full title

Social indicators and marketing : selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973 / edited by: Robert L. Clewett, Jerry C. Olson.

Publisher

[University Park] : Pennsylvania State University, c1974.

Call Numbers

T0182179

Record Identifier

74VvGAVRNgMM

MMS ID

991012680579702626

Language

English

Formats

Physical Description

Physical content

xii, 193 p. : ill. ; 23 cm.

Publication information

Publisher

[University Park] : Pennsylvania State University, c1974.

Place of Publication

Pennsylvania

Date Published

c1974.

More information

Alternative Titles

Full title

Social indicators and marketing : selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973 / edited by: Robert L. Clewett, Jerry C. Olson.

Notes

General note

Bibliography: p. 183-190.

Transferred from: N300.72/22.

Contextual Information

Date Copyright

c1974.

Identifiers

Primary Identifiers

Call Numbers

T0182179

Record Identifier

74VvGAVRNgMM

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VvGAVRNgMM

Other Identifiers

MMS ID

991012680579702626

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