Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
About this item
Full title
Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Publisher
Englewood Cliffs, NJ : Prentice-Hall, c1988.
Call Numbers
G 2014/2680
Record Identifier
74VvGOjWKXmb
MMS ID
991012567149702626
Language
English
Formats
Physical Description
Physical content
x, 406 p. : ill. ; 24 cm.
Publication information
Publisher
Englewood Cliffs, NJ : Prentice-Hall, c1988.
Edition
4th ed.
Place of Publication
New Jersey
Date Published
c1988.
Subjects
More information
Alternative Titles
Full title
Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Previous ed. : 1980.
Includes bibliographies.
State Reference Library copy: transferred from REF N658.8/185.
Contextual Information
Date Copyright
c1988.
Identifiers
Primary Identifiers
Call Numbers
G 2014/2680
Record Identifier
74VvGOjWKXmb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvGOjWKXmb
Other Identifiers
ISBN
0135584531 (pbk.)
9780135584538 (pbk.)
DDC
658.8
MMS ID
991012567149702626
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