Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Retail management : a strategic approach / Barry Berman, Joel R. Evans.
About this item
Full title
Author / Creator
Publisher
New York : Macmillan ; London : Collier Macmillan, c1989.
Call Numbers
T0362221
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxiv, 679 p., [12] leaves of plates : ill. (some col.) ; 26 cm.
Contents
Introduction to retailing--strategic planning in retailing--retail institutions by ownership--retail institutions by strategy mix--identifying and under-standing consumers--marketing research in retailing--trading-area analysis--site selection--location and site evaluation--retail organization and h...
Publication information
Publisher
New York : Macmillan ; London : Collier Macmillan, c1989.
Edition
4th ed.
Place of Publication
New York (State)
Date Published
c1989.
Subjects
More information
Alternative Titles
Full title
Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Notes
General note
Includes bibliographies and indexes.
State Reference Library copy: transferred from 658.87/70.
Contextual Information
Date Copyright
c1989.
Identifiers
Primary Identifiers
Call Numbers
T0362221
Record Identifier
74VvGQwDm7Wy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvGQwDm7Wy
Other Identifiers
ISBN
0029460565(Int. ed.)
9780023086410
0023086416
9780029460566(Int. ed.)
DDC
658.87
MMS ID
991012699329702626
