Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
About this item
Full title
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Author / Creator
Publisher
New York : McGraw-Hill, 1988.
Date
1988.
Record Identifier
74VvGbzQyAPy
MMS ID
991012709339702626
Language
English
Formats
Physical Description
Physical content
xxiii, 726 p. : ill. ; 24 cm.
Publication information
Publisher
New York : McGraw-Hill, 1988.
Edition
3rd ed.
Place of Publication
England
Date Published
1988.
Subjects
More information
Alternative Titles
Full title
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
McGraw-Hill series in marketing.
Consumer behaviour (BNB/PRECIS)
Includes bibliographies and index.
Identifiers
Primary Identifiers
Record Identifier
74VvGbzQyAPy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvGbzQyAPy
Other Identifiers
ISBN
0071005625 (pbk) :
9780071005623 (pbk) :
DDC
658.8/342
MMS ID
991012709339702626
