eBrands : building an Internet business at breakneck speed / Phil Carpenter.
eBrands : building an Internet business at breakneck speed / Phil Carpenter.
eBrands : building an Internet business at breakneck speed / Phil Carpenter.
About this item
Full title
Author / Creator
Publisher
Boston : Harvard Business School Press ; New York : McGraw-Hill, c2000.
Call Numbers
N658.84/110
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 301 p. ; 25 cm.
Contents
iVillage -- CDNOW -- Barnesandnoble.com -- Yahoo! -- Fogdog sports -- Onsale.
Publication information
Publisher
Boston : Harvard Business School Press ; New York : McGraw-Hill, c2000.
Place of Publication
Massachusetts
Date Published
c2000.
Subjects
More information
Scope and Contents
Summary
"Through analysis of the overall marketing strategies of six Web innovators - Yahoo!, CDNow, iVillage, Onsale, Barnes & Noble, and Fogdog Sports - Silicon Valley marketing executive Phil Carpenter takes a hard look at how a core set of companies have pushed to develop powerful Internet brands." "Carpenter takes readers backstage in his in-depth int...
Alternative Titles
Full title
eBrands : building an Internet business at breakneck speed / Phil Carpenter.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. 273-285) index.
Additional physical form availability note
Also available online via the World Wide Web, made available by netLibrary.
Contextual Information
Date Copyright
c2000.
Identifiers
Primary Identifiers
Call Numbers
N658.84/110
Record Identifier
74VvGgKv6xoy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvGgKv6xoy
Other Identifiers
ISBN
0585162204 (electronic bk.) :
9780875849294 (alk. paper)
0875849296 (alk. paper)
9780875849294 :
0875849296 :
9780585162201 (electronic bk.) :
DDC
658.84
MMS ID
991012650379702626
