Readings in strategic marketing : analysis, planning, and implementation / [compiled by] Barton A. W...
Readings in strategic marketing : analysis, planning, and implementation / [compiled by] Barton A. W...
Readings in strategic marketing : analysis, planning, and implementation / [compiled by] Barton A. Weitz, Robin Wensley.
About this item
Full title
Readings in strategic marketing : analysis, planning, and implementation / [compiled by] Barton A. Weitz, Robin Wensley.
Publisher
Chicago : Dryden Press, c1988.
Call Numbers
CHECK , N658.802/8
Record Identifier
74VvGrDKD7dl
MMS ID
991012627129702626
Language
English
Formats
Physical Description
Physical content
x, 534 p. : ill. ; 24 cm.
Publication information
Publisher
Chicago : Dryden Press, c1988.
Place of Publication
Illinois
Date Published
c1988.
Subjects
More information
Alternative Titles
Full title
Readings in strategic marketing : analysis, planning, and implementation / [compiled by] Barton A. Weitz, Robin Wensley.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Dryden Press series in marketing.
Includes bibliographies and index.
Contextual Information
Date Copyright
c1988.
Identifiers
Primary Identifiers
Call Numbers
CHECK , N658.802/8
Record Identifier
74VvGrDKD7dl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvGrDKD7dl
Other Identifiers
ISBN
0030208645 (pbk.)
9780030208645 (pbk.)
DDC
658.802
MMS ID
991012627129702626
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