Fundamentals of marketing / William J. Stanton.
Fundamentals of marketing / William J. Stanton.
About this item
Full title
Fundamentals of marketing / William J. Stanton.
Author / Creator
Publisher
New York : McGraw-Hill, c1978.
Call Numbers
T0313804
Record Identifier
74VvJ3bGApeX
MMS ID
991008126129702626
Language
English
Formats
Physical Description
Physical content
xvii, 636 p. : ill. ; 25 cm.
Publication information
Publisher
New York : McGraw-Hill, c1978.
Edition
5th ed.
Place of Publication
New York (State)
Date Published
c1978.
Subjects
More information
Alternative Titles
Full title
Fundamentals of marketing / William J. Stanton.
Authors, Artists and Contributors
Author / Creator
Notes
General note
McGraw-Hill series in marketing.
Includes bibliographical references and indexes.
Transferred from E658.8/151.
Contextual Information
Date Copyright
c1978.
Identifiers
Primary Identifiers
Call Numbers
T0313804
Record Identifier
74VvJ3bGApeX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvJ3bGApeX
Other Identifiers
ISBN
0070608814
9780070608818
DDC
658.8
MMS ID
991008126129702626
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