The accidental library marketer / Kathy Dempsey.
The accidental library marketer / Kathy Dempsey.
About this item
Full title
Author / Creator
Publisher
Medford, N.J. : Information Today, c2009.
Call Numbers
N021.7/49
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 294 p. : ill. ; 23 cm.
Contents
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evide...
Publication information
Publisher
Medford, N.J. : Information Today, c2009.
Place of Publication
New Jersey
Date Published
c2009.
Subjects
More information
Alternative Titles
Full title
The accidental library marketer / Kathy Dempsey.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2009.
Identifiers
Primary Identifiers
Call Numbers
N021.7/49
Record Identifier
74VvJRGMB2eX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvJRGMB2eX
Other Identifiers
ISBN
1573873683
9781573873680
DDC
021.7
MMS ID
991008110399702626
