Destination marketing and management : theories and applications / edited by Youcheng Wang and Abrah...
Destination marketing and management : theories and applications / edited by Youcheng Wang and Abrah...
Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam.
About this item
Full title
Publisher
Cambridge : CAB International, c2011.
Call Numbers
N910.688/11
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 370 p. : ill. ; 26 cm.
Publication information
Publisher
Cambridge : CAB International, c2011.
Place of Publication
Massachusetts
Date Published
c2011.
Subjects
More information
Scope and Contents
Summary
Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
Alternative Titles
Full title
Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2011.
Identifiers
Primary Identifiers
Call Numbers
N910.688/11
Record Identifier
74VvKlX7QwrA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvKlX7QwrA
Other Identifiers
ISBN
9781845937621 (permanent paper)
DDC
910.688
MMS ID
991007978979702626
