Are consumers fooled by discounts? [electronic resource] : an experimental test in a consumer search...
Are consumers fooled by discounts? [electronic resource] : an experimental test in a consumer search environment / Ralph-C Bayer and Changxia Ke.
About this item
Full title
Author / Creator
Publisher
[Adelaide, S. Aust.] : University of Adelaide, School of Economics, 2010.
Date
2010.
Record Identifier
MMS ID
Language
English
Formats
Publication information
Publisher
[Adelaide, S. Aust.] : University of Adelaide, School of Economics, 2010.
Series
Place of Publication
South Australia
Date Published
2010.
Subjects
More information
Scope and Contents
Summary
In this paper we investigate experimentally if people search optimally and how price promotions influence search behavior. We implement a sequential search task with exogenous price dispersion in a baseline treatment and introduce discounts in two experimental treatments. We find that search behavior is roughly consistent with optimal search but al...
Alternative Titles
Full title
Are consumers fooled by discounts? [electronic resource] : an experimental test in a consumer search environment / Ralph-C Bayer and Changxia Ke.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Research paper / University of Adelaide, School of Economics ; no. 2010-22.
Title from title screen (viewed on Sept. 20, 2011)
"October 2010".
Includes bibliographical references (p. 23-25)
System details note
Mode of access: Internet via World Wide Web. Address as at 20/09/2011: http://www.economics.adelaide.edu.au/research/papers/
System requirements: Adobe Acrobat reader to access the document in PDF.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Record Identifier
74VvKxvOyRmZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvKxvOyRmZ
Other Identifiers
DDC
658.8343
MMS ID
991007962649702626
