Direct mail advertising in Australia / Vin Jenkins.
Direct mail advertising in Australia / Vin Jenkins.
About this item
Full title
Author / Creator
Publisher
Melbourne : Australia Post, 1979-1980.
Date
1979-1980.
Call Numbers
T0314596 , Q659.1330994/1 SET
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
6 v. : ill. ; 20 x 21 cm.
Publication information
Publisher
Melbourne : Australia Post, 1979-1980.
Place of Publication
Victoria
Date Published
1979-1980.
Subjects
More information
Alternative Titles
Full title
Direct mail advertising in Australia / Vin Jenkins.
Notes
General note
Contents:v.1 Markets and mailing lists. - v.2 Strategy development. - v.3 Creative tactics. - v.4 Production processes. v.5 Campaign execution and control. - v.6 Budgeting and profitability.
NML copy : 1981 revision.
Identifiers
Primary Identifiers
Call Numbers
T0314596 , Q659.1330994/1 SET
Record Identifier
74VvLDEAk0NZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvLDEAk0NZ
Other Identifiers
ISBN
0642909326
9780642909329
MMS ID
991010569869702626
