Kotler on marketing : how to create, win, and dominate markets / Philip Kotler.
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler.
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler.
About this item
Full title
Author / Creator
Publisher
New York : Free Press, c1999.
Call Numbers
N658.8/435
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 257 p. : ill. ; 25 cm.
Contents
Pt. 1. Strategic Marketing. 1. Building Profitable Businesses Through World-Class Marketing. 2. Using Marketing to Understand, Create, Communicate, and Deliver Value. 3. Identifying Market Opportunities and Developing Targeted Value Offerings. 4. Developing Value Propositions and Building Brand Equi...
Publication information
Publisher
New York : Free Press, c1999.
Place of Publication
New York (State)
Date Published
c1999.
Subjects
More information
Scope and Contents
Summary
Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization,...
Alternative Titles
Full title
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 229-233) and indexes.
Contextual Information
Date Copyright
c1999.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8/435
Record Identifier
74VvM4rBRlBO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvM4rBRlBO
Other Identifiers
ISBN
0684850338
9780684850337
DDC
658.8
MMS ID
991007297139702626
