The economics and financing of media companies / Robert G. Picard.
The economics and financing of media companies / Robert G. Picard.
About this item
Full title
Author / Creator
Publisher
New York : Fordham University Press, 2011.
Date
2011.
Call Numbers
N338.47302/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 274 p. : ill. ; 23 cm.
Contents
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising...
Publication information
Publisher
New York : Fordham University Press, 2011.
Edition
2nd ed.
Place of Publication
New York (State)
Date Published
2011.
Subjects
More information
Alternative Titles
Full title
The economics and financing of media companies / Robert G. Picard.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N338.47302/1
Record Identifier
74VvMVvV8dOg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvMVvV8dOg
Other Identifiers
ISBN
0823232573 (pbk. : alk. paper)
9780823232567 (cloth : alk. paper)
0823232565 (cloth : alk. paper)
9780823232574 (pbk. : alk. paper)
DDC
338.4730223
MMS ID
991007171729702626
