Hospitality marketing management / Robert D. Reid, David C. Bojanic.
Hospitality marketing management / Robert D. Reid, David C. Bojanic.
About this item
Full title
Author / Creator
Publisher
New York : J. Wiley, c2001.
Call Numbers
T0361269
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 432 p. : ill. ; 25 cm.
Contents
Pt. 1. Introduction to Hospitality Marketing -- Ch. 1. The Functions of Marketing -- Ch. 2. Introduction to Hospitality Services Marketing -- Pt. 2. Understanding and Targeting Hospitality Consumers -- Ch. 3. Understanding the Behavior of Hospitality Consumers -- Ch. 4. Marketing Segmentation and Po...
Publication information
Publisher
New York : J. Wiley, c2001.
Edition
3rd ed.
Place of Publication
New York (State)
Date Published
c2001.
Subjects
More information
Alternative Titles
Full title
Hospitality marketing management / Robert D. Reid, David C. Bojanic.
Notes
General note
Includes bibliographical references and index.
State Reference Library copy: transferred from N647.95068/45.
Contextual Information
Date Copyright
c2001.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
T0361269
Record Identifier
74VvN4d30DPX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvN4d30DPX
Other Identifiers
ISBN
0471354627 (cloth : alk. paper)
9780471354628 (cloth : alk. paper)
DDC
647.950688
674.950688
MMS ID
991013041259702626
