Global marketing management / Warren J. Keegan.
Global marketing management / Warren J. Keegan.
About this item
Full title
Author / Creator
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1989.
Call Numbers
T0361743
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 783 p. : ill. ; 25 cm.
Publication information
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1989.
Edition
4th ed.
Place of Publication
New Jersey
Date Published
c1989.
Subjects
More information
Alternative Titles
Full title
Global marketing management / Warren J. Keegan.
Other title
Multinational marketing management.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Prentice-Hall series in marketing.
Rev. ed. of: Multinational marketing management. 3rd ed. c1984.
Includes bibliographies and indexes.
State Reference Library copy: transferred from REF/N658.848/19.
Contextual Information
Date Copyright
c1989.
Identifiers
Primary Identifiers
Call Numbers
T0361743
Record Identifier
74VvND7ved43
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvND7ved43
Other Identifiers
ISBN
0133572455 (pbk.)
9780133572605
0133572609
9780133572452 (pbk.)
DDC
658.848
658.84
MMS ID
991012803259702626
