Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Bran...
Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Bran...
Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c2001.
Call Numbers
T0362523
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
247 p. : ill. ; 24 cm.
Publication information
Publisher
New York : McGraw-Hill, c2001.
Place of Publication
New York (State)
Date Published
c2001.
Subjects
More information
Scope and Contents
Summary
"You'll learn about the power of caring and how it provides the missing link between customer satisfaction and customer loyalty. You'll learn about the ValueStar[superscript (sm)], a powerful tool that helps businesses deliver the right emotional message, at the right time, to the right customers. You'll also learn how to cultivate an enterprise-wi...
Alternative Titles
Full title
Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. 233-237) and index.
State Reference Library copy: transferred from 658.8/371.
Contextual Information
Date Copyright
c2001.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
T0362523
Record Identifier
74VvNEj6w2oy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvNEj6w2oy
Other Identifiers
ISBN
0071364145
9780071364140
DDC
658.8
MMS ID
991012958929702626
