Marketing and the law / Bruce R. Clarke, Brendan Sweeney.
Marketing and the law / Bruce R. Clarke, Brendan Sweeney.
About this item
Full title
Author / Creator
Publisher
Sydney : Butterworths, 2000.
Date
2000.
Call Numbers
N343.94084/ 7 , 343.94084/3
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxvii, 594 p. : ill. ; 24 cm.
Publication information
Publisher
Sydney : Butterworths, 2000.
Edition
2nd ed.
Place of Publication
New South Wales
Date Published
2000.
Subjects
More information
Scope and Contents
Summary
Examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. The book aims to provide a text appropriate for practitioners and students of marketing and focuses on the impact of the laws on the marketing of products.
Alternative Titles
Full title
Marketing and the law / Bruce R. Clarke, Brendan Sweeney.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Previous ed.: 1997.
Includes bibliographical references and index.
Audience note
For tertiary students and practitioners.
Identifiers
Primary Identifiers
Call Numbers
N343.94084/ 7 , 343.94084/3
Record Identifier
74VvNdPN2pEZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvNdPN2pEZ
Other Identifiers
ISBN
0409316792 (Pbk)
9780409316797
0409316792
9780409316797 (Pbk)
DDC
343.94084
MMS ID
991012823439702626
