Breaking through the clutter [videorecording] : a case study in consumer behavior / Coast Community...
Breaking through the clutter [videorecording] : a case study in consumer behavior / Coast Community College District, KOCE-TV, and CBS/Holt Rinehart, and Winston ; producer Carol Ann Dunn ; director, John Joseph ; writer, Anne Robinson Taylor.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2040
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson ; photography, John Sharaf ; music, Daniel Birnbaum.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Case study in consumer behavior.
Consumer behavior II.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This segment from a telecourse emphasizes the environmental factors that influence individual consumer behavior. Examines the use of television commercials and presents an overview of a six-stage consumer buying decision process.
Alternative Titles
Full title
Breaking through the clutter [videorecording] : a case study in consumer behavior / Coast Community College District, KOCE-TV, and CBS/Holt Rinehart, and Winston ; producer Carol Ann Dunn ; director, John Joseph ; writer, Anne Robinson Taylor.
Variant title
Case study in consumer behavior.
Consumer behavior II.
Authors, Artists and Contributors
Notes
General note
Marketing ; 8.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning, Educational Media Australia.
Title on container: Consumer behavior II.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2040
Record Identifier
74VvNjRp8ozy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvNjRp8ozy
Other Identifiers
DDC
658.8
MMS ID
991013035599702626
