The business and management of conventions / Vivienne McCabe ... [et al.].
The business and management of conventions / Vivienne McCabe ... [et al.].
The business and management of conventions / Vivienne McCabe ... [et al.].
About this item
Full title
Publisher
Milton, Qld. : John Wiley & Sons, 2000.
Date
2000.
Call Numbers
N060.68/3
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 422 p. : ill. ; 25 cm.
Contents
1. The business environment of conventions --2. The business structure of conventions -- 3. Managing suppliers to conventions -- 4. Managing human resources for conventions -- 5. Managing site and venue selection for conventions --6. Managing the marketing of conventions -- 7. The business of sellin...
Publication information
Publisher
Milton, Qld. : John Wiley & Sons, 2000.
Place of Publication
Queensland
Date Published
2000.
Subjects
More information
Scope and Contents
Summary
The Meetings, Incentives, Conventions and Exhibitions (MICE) sector is one of the fastest growing and most lucrative areas of the tourism industry worldwide. Within Australia, it currently generates in excess of $3 billion annually in direct expenditure from both international and domestic markets. Australia is continuing to gain world recognition...
Alternative Titles
Full title
The business and management of conventions / Vivienne McCabe ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes index.
Includes bibliographical references.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N060.68/3
Record Identifier
74VvNpPpA3MM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvNpPpA3MM
Other Identifiers
ISBN
0471341134
9780471341130 :
0471341134 :
9780471341130
DDC
060.68
647.94068
MMS ID
991012808839702626
