Understanding sponsored search : core elements of keyword advertising / Jim Jansen.
Understanding sponsored search : core elements of keyword advertising / Jim Jansen.
Understanding sponsored search : core elements of keyword advertising / Jim Jansen.
About this item
Full title
Author / Creator
Publisher
Cambridge ; New York : Cambridge University Press, c2011.
Call Numbers
N659.144/6
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xix, 277 p. : ill. 24 cm.
Publication information
Publisher
Cambridge ; New York : Cambridge University Press, c2011.
Place of Publication
England
Date Published
c2011.
Subjects
More information
Scope and Contents
Summary
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does t...
Alternative Titles
Full title
Understanding sponsored search : core elements of keyword advertising / Jim Jansen.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references.
Contextual Information
Date Copyright
c2011.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.144/6
Record Identifier
74VvOKVgwrdl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvOKVgwrdl
Other Identifiers
ISBN
1107628369 (pbk.)
9781107011977
1107011973
9781107628366 (pbk.)
DDC
659.144
MMS ID
991008399389702626
