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Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr.

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Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr.

https://devfeature-collection.sl.nsw.gov.au/record/74VvOzdZNLDO

Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr.

About this item

Full title

Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr.

Author / Creator

Cravens, David W.

Publisher

Homewood, Ill. : R.D. Irwin, 1983.

Date

1983.

Call Numbers

N658.802/2

Record Identifier

74VvOzdZNLDO

MMS ID

991008433439702626

Language

English

Formats

Books

Physical Description

Physical content

xix, 648 p. : ill. ; 24 cm.

Publication information

Publisher

Homewood, Ill. : R.D. Irwin, 1983.

Series

Place of Publication

Illinois

Date Published

1983.

Subjects

Subjects and topics

More information

Alternative Titles

Full title

Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr.

Authors, Artists and Contributors

Author / Creator

Author / Artists

Notes

General note

Irwin series in marketing.

Includes bibliographical references.

Identifiers

Primary Identifiers

Call Numbers

N658.802/2

Record Identifier

74VvOzdZNLDO

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VvOzdZNLDO

Other Identifiers

ISBN

0256029369

9780256029369

DDC

658.802

MMS ID

991008433439702626

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