Glossary of marketing terms / Norman A. Hart, John Stapleton.
Glossary of marketing terms / Norman A. Hart, John Stapleton.
About this item
Full title
Author / Creator
Publisher
London : Heinemann, 1987.
Date
1987.
Call Numbers
N658.800321/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, [226] p. ; 22 cm.
Publication information
Publisher
London : Heinemann, 1987.
Edition
3rd ed.
Place of Publication
England
Date Published
1987.
Subjects
More information
Alternative Titles
Full title
Glossary of marketing terms / Norman A. Hart, John Stapleton.
Authors, Artists and Contributors
Author / Creator
Notes
General note
The marketing series.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Previous ed.: 1981.
Identifiers
Primary Identifiers
Call Numbers
N658.800321/4
Record Identifier
74VvP0d6ZO0y
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvP0d6ZO0y
Other Identifiers
ISBN
0434918598
9780434918591
DDC
658.800321
658.8003
MMS ID
991005705089702626