Marketing research / David A. Aaker, George S. Day.
Marketing research / David A. Aaker, George S. Day.
About this item
Full title
Marketing research / David A. Aaker, George S. Day.
Author / Creator
Publisher
New York : Wiley, c1986.
Call Numbers
N658.83/71
Record Identifier
74VvP8ONORN3
MMS ID
991005670199702626
Language
English
Formats
Physical Description
Physical content
xvi, 677 p. : ill. ; 25 cm.
Publication information
Publisher
New York : Wiley, c1986.
Edition
3rd ed.
Place of Publication
New York (State)
Date Published
c1986.
Subjects
More information
Alternative Titles
Full title
Marketing research / David A. Aaker, George S. Day.
Notes
General note
Wiley series in marketing.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1986.
Identifiers
Primary Identifiers
Call Numbers
N658.83/71
Record Identifier
74VvP8ONORN3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvP8ONORN3
Other Identifiers
ISBN
0471010960 (pbk.)
9780471838753
0471838756
9780471010968 (pbk.)
DDC
658.83
MMS ID
991005670199702626
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