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Strategic sport marketing / David Shilbury ... [et al.].
Strategic sport marketing / David Shilbury ... [et al.].
About this item
Full title
Publisher
Crows Nest, N.S.W. : Allen & Unwin, 2009.
Date
2009.
Call Numbers
796.0698/3
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 367 p. : ill. ; 23 cm.
Contents
Part 1: Introduction. 1. An overview of sport marketing -- Part II: Identification of marketing opportunities. 2. The strategic sport-marketing planning process -- 3. Understanding the sport consumer -- 4. Market research: Segmentation, target markets and positioning -- Part III: Strategy determinat...
9. The sport promotion mix -- 10. Advertising -- 11. Sport and television -- 12. Sport and new media by Anthony Beaton and Kevin Filo -- 13. How to attract and implement sponsorship -- 14. Measuring the effectiveness of sponsorship -- 15. Public Relations -- 16. Promotional licensing -- Part IV: Str...
Publication information
Publisher
Crows Nest, N.S.W. : Allen & Unwin, 2009.
Edition
3rd ed.
Place of Publication
New South Wales
Date Published
2009.
Subjects
Subject Keywords
- Sales & marketing (Australia)
- Sports - general
More information
Scope and Contents
Summary
A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.
Alternative Titles
Full title
Strategic sport marketing / David Shilbury ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Sport management series.
Sport management series.
Previous ed.: 2003.
Includes index.
Bibliography: p. 342-356.
Identifiers
Primary Identifiers
Call Numbers
796.0698/3
Record Identifier
74VvPB2PEmN3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvPB2PEmN3
Other Identifiers
ISBN
9781741756265 (pbk.)
DDC
796.0698
MMS ID
991005718599702626
