Strategies for implementing integrated marketing communications / Larry Percy.
Strategies for implementing integrated marketing communications / Larry Percy.
Strategies for implementing integrated marketing communications / Larry Percy.
About this item
Full title
Author / Creator
Publisher
Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, c1997.
Call Numbers
N658.802/53
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 241 p. : ill. ; 24 cm.
Contents
Ch. 1. Overview of Integrated Marketing Communications -- Ch. 2. Initial IMC Planning Considerations -- Ch. 3. IMC Planning Tools -- Ch. 4. Integrating Advertising and Promotion -- Ch. 5. Selecting Promotion Tactics -- Ch. 6. Direct Marketing and Channels Marketing -- Ch. 7. Integrating Media Strate...
Publication information
Publisher
Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, c1997.
Place of Publication
Illinois
Date Published
c1997.
Subjects
More information
Scope and Contents
Summary
That is why Strategies for Implementing Integrated Marketing Communications was written. In 10 comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics needed to implement them effectively. With 224 pages of easy-to-use, practical advice and co...
Alternative Titles
Full title
Strategies for implementing integrated marketing communications / Larry Percy.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1997.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.802/53
Record Identifier
74VvPDabGLwy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvPDabGLwy
Other Identifiers
ISBN
0844235830 (alk. paper)
9780844235837 (alk. paper)
DDC
658.802
MMS ID
991005460779702626
