Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
About this item
Full title
Author / Creator
Publisher
Boston : Harvard Business School Press, c1997.
Call Numbers
N658.800285/9
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 239 p. : ill. ; 24 cm.
Contents
Pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come -- Pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the...
Publication information
Publisher
Boston : Harvard Business School Press, c1997.
Place of Publication
Massachusetts
Date Published
c1997.
Subjects
Subject Keywords
- Virtual communities
More information
Scope and Contents
Summary
From the offerings of commercial on-line services like the Motley Fool investment community to Internet communities of book lovers who gather a Amazon.com, Net Gain offers real-world scenarios and lessons for building value and creating competitive advantage. The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company'...
Alternative Titles
Full title
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
Notes
General note
Includes bibliographical references (p. 221-224) and index.
Additional physical form availability note
Also available online via the World Wide Web, made available by netLibrary.
Contextual Information
Date Copyright
c1997.
Identifiers
Primary Identifiers
Call Numbers
N658.800285/9
Record Identifier
74VvPE8BrNWX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvPE8BrNWX
Other Identifiers
ISBN
0585118868 (electronic bk.) :
9780875847597 (alk. paper)
0875847595 (alk. paper)
9780585118864 (electronic bk.) :
DDC
658.800285467
658.8002854678
MMS ID
991005615159702626
