Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Lin...
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Lin...
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff.
About this item
Full title
Author / Creator
Publisher
New York : Wiley, c1997.
Call Numbers
N658.802/51
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 454 p. : ill. ; 24 cm.
Contents
1. Why Data Mining? -- 2. The Virtuous Cycle of Data Mining -- 3. The Virtuous Cycle in Practice -- 4. What Can Data Mining Do? -- 5. Data Mining Methodology -- 6. Measuring the Effectiveness of Data Mining -- 7. Overview of Data Mining Techniques -- 8. Market Basket Analysis -- 9. Memory-Based Reas...
Publication information
Publisher
New York : Wiley, c1997.
Place of Publication
New York (State)
Date Published
c1997.
Subjects
More information
Scope and Contents
Summary
Here's your chance to learn all about how leading companies across North America are using data mining to beat the competition; how each tool works, and how to pick the right one for the job; seven powerful techniques - cluster detection, memory-based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural n...
Alternative Titles
Full title
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. 443-444) and index.
Contextual Information
Date Copyright
c1997.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N658.802/51
Record Identifier
74VvPOl0xeqA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvPOl0xeqA
Other Identifiers
ISBN
0471179809 (pbk. alk. paper)
9780471179801 (pbk. : alk. paper)
0471179809 (pbk. : alk. paper)
9780471179801 (pbk. alk. paper)
DDC
658.802
MMS ID
991005544239702626
