The power of logos : how to create effective company logos / William L. Haig & Laurel Harper.
The power of logos : how to create effective company logos / William L. Haig & Laurel Harper.
The power of logos : how to create effective company logos / William L. Haig & Laurel Harper.
About this item
Full title
Author / Creator
Publisher
New York : Van Nostrand Reinhold, c1997.
Call Numbers
N659.285/8
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 191 p. : ill. (some col.) ; 25 cm.
Contents
Foreword / Jack Anderson -- 1. What Is Logo Power? -- 2. The Power of Credibility -- 3. Planning For Power -- 4. The Design Process -- 5. Implementation -- 6. Case Studies -- 7. The Businessperson's Guide to Great Logos -- Glossary: The Language of Logo Design.
Publication information
Publisher
New York : Van Nostrand Reinhold, c1997.
Place of Publication
New York (State)
Date Published
c1997.
Subjects
More information
Scope and Contents
Summary
In this trailblazing new book, authors William Haig and Laurel Harper provide a comprehensive study and foolproof method for creating the most important business marketing tool - a winning logo - through that vital communication principle, credible persuasion. The Power of Logos, the first instructional book ever published on the subject, offers co...
Alternative Titles
Full title
The power of logos : how to create effective company logos / William L. Haig & Laurel Harper.
Spine title
Logo power.
Notes
General note
Includes bibliographical references (p. [173]) and index.
Contextual Information
Date Copyright
c1997.
Identifiers
Primary Identifiers
Call Numbers
N659.285/8
Record Identifier
74VvPZ3XxoOl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvPZ3XxoOl
Other Identifiers
ISBN
0442023138
9780442023133
DDC
659.285
MMS ID
991005453149702626
