Marketing communication : an introduction to contemporary issues / Richard J. Varey.
Marketing communication : an introduction to contemporary issues / Richard J. Varey.
Marketing communication : an introduction to contemporary issues / Richard J. Varey.
About this item
Full title
Author / Creator
Publisher
London ; New York : Routledge, 2002.
Date
2002.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 389 p. : ill. ; 25 cm.
Contents
1. An introduction to marketing communication -- 2. A communication concept for communicating -- 3. Consumer behaviour and communication -- 4. Marketing communication ideology -- 5. Managing with stakeholders in mind -- 6. Intercultural communication -- 7. The marketing mix as social communicator --...
Publication information
Publisher
London ; New York : Routledge, 2002.
Place of Publication
England
Date Published
2002.
Subjects
More information
Alternative Titles
Full title
Marketing communication : an introduction to contemporary issues / Richard J. Varey.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Record Identifier
74VvQ4KVMdOg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvQ4KVMdOg
Other Identifiers
ISBN
0415230403 (pbk.)
041523039X
9780415230407 (pbk.)
DDC
658.802
MMS ID
991014638639702626
