Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
About this item
Full title
Publisher
Thousand Oaks, Calif. ; London : Sage, c2001.
Call Numbers
N658.802/66
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxii, 543 p. : ill. ; 26 cm.
Contents
Foreword / William L. Wilkie -- Introduction / Paul N. Bloom and Gregory T. Gundlach -- 1. The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy / J. Craig Andrews -- 2. Marketing and Modern Antitrust Thought / Gregory T. Gundlach -- 3. Criteria for Assessing the Pub...
9. Advertising and Competition / Andrew V. Abela and Paul W. Farris -- 10. The Socioeconomic Consequences of Franchise Distribution: A Policy Retrospective / Patrick J. Kaufmann -- 11. Pricing Strategy, Competition, and Consumer Welfare / Joseph P. Guiltinan and Alan G. Sawyer -- 12. Marketing and D...
17. The Effectiveness of Environmental Marketing Claims: The Roles of Consumers, Competitors, and Policy Makers / Robert N. Mayer, Linda A. Lewis and Debra L. Scammon -- 18. Insights from Consumer Research on the Effects of Deceptive Advertising Regulations / John E. Calfee -- 19. The Effectiveness...
Publication information
Publisher
Thousand Oaks, Calif. ; London : Sage, c2001.
Place of Publication
England
Date Published
c2001.
Subjects
More information
Alternative Titles
Full title
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
Portion of title
Marketing and society.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2001.
Identifiers
Primary Identifiers
Call Numbers
N658.802/66
Record Identifier
74VvQ7ZVAkx3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvQ7ZVAkx3
Other Identifiers
ISBN
0761916261 (alk. paper)
9780761916260 :
0761916261 :
9780761916260 (alk. paper)
DDC
658.802
MMS ID
991014484609702626
