Festival and special event management / Johnny Allen ... [et al.].
Festival and special event management / Johnny Allen ... [et al.].
About this item
Full title
Publisher
Milton, Qld. : John Wiley & Sons, 2002 [i.e. 2001].
Date
2002 [i.e. 2001].
Call Numbers
G 2014/752
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 416 p. : ill. ; 25 cm.
Contents
Part 1. Event Context: 1. What are special events? -- 2. The impacts of special events -- 3. Conceptualising the event. -- 4. Economic analysis of events. -- Part 2. Event strategy: 5. The planning function -- 6. Human resource management and events -- 7. The marketing of events -- 8. Strategic mark...
Publication information
Publisher
Milton, Qld. : John Wiley & Sons, 2002 [i.e. 2001].
Edition
2nd ed.
Place of Publication
Queensland
Date Published
2002 [i.e. 2001].
Subjects
More information
Scope and Contents
Summary
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. A comprehensive overview of event management.
Alternative Titles
Full title
Festival and special event management / Johnny Allen ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Wiley Australia tourism series.
Includes index.
Previous ed.: McDonnell, Ian. 1999.
Includes bibliographical references and index.
State Reference Library copy: transferred from REF N394.26068/3.
Identifiers
Primary Identifiers
Call Numbers
G 2014/752
Record Identifier
74VvQ7gOBryl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvQ7gOBryl
Other Identifiers
ISBN
0470807644
9780471421825 :
0471421820 :
9780471421825 (pbk.)
0471421820 (pbk.)
9780471421825
0471421820
9780471421825 (pbk.) :
0471421820 (pbk.) :
9780470807644
DDC
394.26068
MMS ID
991014488549702626
