Getting the bugs out : the rise, fall, and comeback of Volkswagen in America / David Kiley.
Getting the bugs out : the rise, fall, and comeback of Volkswagen in America / David Kiley.
Getting the bugs out : the rise, fall, and comeback of Volkswagen in America / David Kiley.
About this item
Full title
Author / Creator
Publisher
New York : Wiley, 2002.
Date
2002.
Call Numbers
N338.76292/ 20
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 302 p., [8] p. of plates ; 24 cm.
Publication information
Publisher
New York : Wiley, 2002.
Place of Publication
New York (State)
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
"Getting the Bugs Out is a story of how marketing savvy and advertising brilliance - combined with nostalgia and a fun-loving spirit - again won over the hearts (and wallets) of American consumers. Auto industry expert and journalist David Kiley traces Volkswagen's phenomenal turnaround, revealing all the intriguing details surrounding the birth an...
Alternative Titles
Full title
Getting the bugs out : the rise, fall, and comeback of Volkswagen in America / David Kiley.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N338.76292/ 20
Record Identifier
74VvQV5Wy48b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvQV5Wy48b
Other Identifiers
ISBN
0471403938 (alk. paper)
9780471403937 (alk. paper)
DDC
338.762920973
MMS ID
991014520419702626
