Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
About this item
Full title
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Author / Creator
Publisher
Homewood, IL : Irwin, c1990.
Call Numbers
N658.8342/19
Record Identifier
74VvQkyp6bvA
MMS ID
991014606589702626
Language
English
Formats
Physical Description
Physical content
xxiii, 608 p. : ill. (some col.) ; 25 cm.
Contents
Includes indexes.
Publication information
Publisher
Homewood, IL : Irwin, c1990.
Edition
2nd ed.
Place of Publication
Massachusetts
Date Published
c1990.
Subjects
More information
Alternative Titles
Full title
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Irwin series in marketing.
Rev. ed. of: Consumer behavior. 1987.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1990.
Identifiers
Primary Identifiers
Call Numbers
N658.8342/19
Record Identifier
74VvQkyp6bvA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvQkyp6bvA
Other Identifiers
ISBN
0256079617
9780256079616
DDC
658.8342
MMS ID
991014606589702626
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