Market research : in practice / John Boyce.
Market research : in practice / John Boyce.
About this item
Full title
Author / Creator
Publisher
Sydney : McGraw-Hill, c2002 [i.e. 2001].
Call Numbers
658.83/5
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vii, 544 p. : ill. ; 24 cm.
Publication information
Publisher
Sydney : McGraw-Hill, c2002 [i.e. 2001].
Place of Publication
New South Wales
Date Published
c2002 [i.e. 2001].
Subjects
More information
Scope and Contents
Summary
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.
Alternative Titles
Full title
Market research : in practice / John Boyce.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Date Copyright
c2002 [i.e. 2001].
Identifiers
Primary Identifiers
Call Numbers
658.83/5
Record Identifier
74VvQpd85mgl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvQpd85mgl
Other Identifiers
ISBN
0074707574 (Pbk)
9780074707579 :
0074707574 :
9780074707579 (Pbk)
DDC
658.83
MMS ID
991014405499702626
