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Marketing research : an integrated approach : solving business problems : the value of marketing res...

Marketing research : an integrated approach : solving b...

Marketing research : an integrated approach : solving business problems : the value of marketing res...

https://devfeature-collection.sl.nsw.gov.au/record/74VvV5Be6aVA

Marketing research : an integrated approach : solving business problems : the value of marketing research / Alan Wilson ... [et al.].

About this item

Full title

Marketing research : an integrated approach : solving business problems : the value of marketing research / Alan Wilson ... [et al.].

Publisher

Frenchs Forest, N.S.W. : Pearson Australia, c2010.

Call Numbers

658.83/8

Record Identifier

74VvV5Be6aVA

MMS ID

991010224079702626

Language

English

Formats

Physical Description

Physical content

xii, 302 p. : ill. ; 25 cm.

Publication information

Publisher

Frenchs Forest, N.S.W. : Pearson Australia, c2010.

Place of Publication

New South Wales

Date Published

c2010.

Subjects

More information

Alternative Titles

Full title

Marketing research : an integrated approach : solving business problems : the value of marketing research / Alan Wilson ... [et al.].

Spine title

Marketing research : an integrated approach.

Authors, Artists and Contributors

Author / Artists

Notes

General note

"Authorised adaptation from the United Kingdom entitled Marketing Research, 2nd edition, ISBN 9780273694748 by Wilson ... copyright 2006." --verso t.p.

"First adaptation edition published by Pearson Australia copyright 2010." --verso t.p.

Includes bibliographical references and index.

Contextual Information

Date Copyright

c2010.

Identifiers

Primary Identifiers

Call Numbers

658.83/8

Record Identifier

74VvV5Be6aVA

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VvV5Be6aVA

Other Identifiers

ISBN

9781442517042 (pbk.)

DDC

658.83

MMS ID

991010224079702626

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