Marketing research : an integrated approach : solving business problems : the value of marketing res...
Marketing research : an integrated approach : solving business problems : the value of marketing research / Alan Wilson ... [et al.].
About this item
Full title
Publisher
Frenchs Forest, N.S.W. : Pearson Australia, c2010.
Call Numbers
658.83/8
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 302 p. : ill. ; 25 cm.
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Australia, c2010.
Place of Publication
New South Wales
Date Published
c2010.
Subjects
More information
Alternative Titles
Full title
Marketing research : an integrated approach : solving business problems : the value of marketing research / Alan Wilson ... [et al.].
Spine title
Marketing research : an integrated approach.
Authors, Artists and Contributors
Author / Artists
Notes
General note
"Authorised adaptation from the United Kingdom entitled Marketing Research, 2nd edition, ISBN 9780273694748 by Wilson ... copyright 2006." --verso t.p.
"First adaptation edition published by Pearson Australia copyright 2010." --verso t.p.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2010.
Identifiers
Primary Identifiers
Call Numbers
658.83/8
Record Identifier
74VvV5Be6aVA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvV5Be6aVA
Other Identifiers
ISBN
9781442517042 (pbk.)
DDC
658.83
MMS ID
991010224079702626