Sales and marketing in the tourism industry / Dawn Johnson.
Sales and marketing in the tourism industry / Dawn Johnson.
About this item
Full title
Author / Creator
Publisher
Sydney : McGraw-Hill, c1999.
Call Numbers
338.4791/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vi, 313 p. : ill. ; 240 cm.
Publication information
Publisher
Sydney : McGraw-Hill, c1999.
Place of Publication
New South Wales
Date Published
c1999.
Subjects
More information
Scope and Contents
Summary
Investigates marketing and sales in a variety of businesses within the tourism sector and examines the issues that influence these two vital roles. The text has been written specifically for the Competency Standards of the National Travel and Tourism curriciula taught in TAFE and private colleges.
Alternative Titles
Full title
Sales and marketing in the tourism industry / Dawn Johnson.
Authors, Artists and Contributors
Author / Creator
Notes
General note
The travel and tourism series ; bk. 4.
Include bibliograpahical references and index.
Audience note
TAFE and tertiary students.
Contextual Information
Date Copyright
c1999.
Identifiers
Primary Identifiers
Call Numbers
338.4791/4
Record Identifier
74VvWKqRm6Mg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvWKqRm6Mg
Other Identifiers
ISBN
0074708007 :
9780074708002 :
DDC
338.4791
MMS ID
991011909429702626
