Tupperware : the promise of plastic in 1950s America / Alison J. Clarke.
Tupperware : the promise of plastic in 1950s America / Alison J. Clarke.
Tupperware : the promise of plastic in 1950s America / Alison J. Clarke.
About this item
Full title
Author / Creator
Publisher
Washington, DC ; London : Smithsonian Institution Press, c1999.
Call Numbers
N338.7668497/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 241p. : ill. ; 24 cm.
Contents
1. "To Be a Better Social Friend": Designing for a Moral Economy -- 2. Tupperware: The Creation of a Modernist Icon? -- 3. "Poly-T: Material of the Future": A Gift of Modernity -- 4. "The Hostess with the Mostest": The Origins of the Home Party Plan -- 5. "Parties Are the Answer": The Ascent of the...
Publication information
Publisher
Washington, DC ; London : Smithsonian Institution Press, c1999.
Place of Publication
England
Date Published
c1999.
Subjects
More information
Scope and Contents
Summary
"Alison J. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware. Drawing from newly available records and interviews, Clarke describes how Tupperware Home Parties, Inc., reinforced a conser...
Alternative Titles
Full title
Tupperware : the promise of plastic in 1950s America / Alison J. Clarke.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1999.
Identifiers
Primary Identifiers
Call Numbers
N338.7668497/1
Record Identifier
74VvWd2Add2Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvWd2Add2Z
Other Identifiers
ISBN
1560989203 (pbk)
9781560988274 :
1560988274 :
9781560988274 (cloth : alk. paper)
1560988274 (cloth : alk. paper)
9781560989202 (pbk)
DDC
338.76684970973
MMS ID
991011864789702626
