China media, the ethics of influence : how to target the world's largest market / [Thomas A.C. Murre...
China media, the ethics of influence : how to target the world's largest market / [Thomas A.C. Murre...
China media, the ethics of influence : how to target the world's largest market / [Thomas A.C. Murrell].
About this item
Full title
Author / Creator
Publisher
[Subiaco, W.A.] : 8M Media & Communications, 1999.
Date
1999.
Call Numbers
RAV/594
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
2 sound cassettes : 1 7/8 ips, Dolby processed ; in container, 22 x 15 cm.
Playing Time
00.
Contents
China is the world's largest media and consumer market but it is still heavily regulated and owned and controlled by the state run Communist Party. Despite this consumerism has well and truly arrived in China. There's now an increased sophistication in the market and marketing communications, brand...
Publication information
Publisher
[Subiaco, W.A.] : 8M Media & Communications, 1999.
Place of Publication
Western Australia
Date Published
1999.
Subjects
More information
Alternative Titles
Full title
China media, the ethics of influence : how to target the world's largest market / [Thomas A.C. Murrell].
Authors, Artists and Contributors
Author / Creator
Notes
General note
"Includes 12 success tips! Feturing interviews with leading media operators, journalists and public relations consultants".
Container title.
Identifiers
Primary Identifiers
Call Numbers
RAV/594
Record Identifier
74VvWwv2P7Qd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvWwv2P7Qd
Other Identifiers
ISBN
0646374516
9780646374512
MMS ID
991011830209702626
