Media planning : a practical guide / Jim Surmanek.
Media planning : a practical guide / Jim Surmanek.
About this item
Full title
Author / Creator
Publisher
Lincolnwood, Ill., USA : NTC Business Books, c1996.
Call Numbers
N659.111/15
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 209 p. : ill., maps ; 23 cm.
Contents
1. Overview -- 2. Rating -- 3. HUT, PUT, and PUR --4. Share -- 5. Rating/HUT/Share -- 6. Gross Rating Points/Target Rating Points -- 7. Impressions -- 8. Reach --9. Frequency -- 10. Reach/Frequency/GRPs --11. Media Mix -- 12. Frequency Distribution -- 13. Effective Reach -- 14. Quintile Distribution...
Publication information
Publisher
Lincolnwood, Ill., USA : NTC Business Books, c1996.
Edition
3rd ed.
Place of Publication
Illinois
Date Published
c1996.
Subjects
More information
Alternative Titles
Full title
Media planning : a practical guide / Jim Surmanek.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1996.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.111/15
Record Identifier
74VvZ3yMoGbg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvZ3yMoGbg
Other Identifiers
ISBN
0844235121 (paper : recyclable paper)
9780844235127 (paper : recyclable paper)
DDC
659.111
MMS ID
991004614669702626
