The CIM marketing dictionary / Norman A. Hart.
The CIM marketing dictionary / Norman A. Hart.
About this item
Full title
Author / Creator
Publisher
Oxford : Butterworth-Heinemann, 1996.
Date
1996.
Call Numbers
N658.8003/10
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
321 p. : 22 cm.
Publication information
Publisher
Oxford : Butterworth-Heinemann, 1996.
Edition
5th ed.
Place of Publication
England
Date Published
1996.
Subjects
More information
Alternative Titles
Full title
The CIM marketing dictionary / Norman A. Hart.
Other title
Chartered Institute of Marketing marketing dictionary.
Authors, Artists and Contributors
Author / Creator
Notes
General note
The marketing series.
Includes index.
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Originally published under the title: Glossary of marketing terms : London : Heinemann, 1977.
4th ed. published under the title: The marketing dictionary : Oxford : Butterworth-Heinemann, 1992.
Identifiers
Primary Identifiers
Call Numbers
N658.8003/10
Record Identifier
74VvZ8oeWNkO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvZ8oeWNkO
Other Identifiers
ISBN
0750623462
9780750623469
DDC
658.8003
MMS ID
991004714889702626
