Communicating corporate change : a practical guide to communication and corporate strategy / Bill Qu...
Communicating corporate change : a practical guide to communication and corporate strategy / Bill Qu...
Communicating corporate change : a practical guide to communication and corporate strategy / Bill Quirke.
About this item
Full title
Author / Creator
Publisher
London ; New York : McGraw-Hill, c1996.
Call Numbers
N658.45/173
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 333 p. : ill. ; 23 cm.
Contents
1. Communicating in a world of change -- 2. The business of communication -- 3. Structure, identity and values -- 4. Communicating for change -- 5. Customer and quality communication -- 6. Using internal research to create change -- 7. Communicating in teams -- 8. Orchestrating communication.
Publication information
Publisher
London ; New York : McGraw-Hill, c1996.
Place of Publication
England
Date Published
c1996.
Subjects
More information
Scope and Contents
Summary
Now updated and expanded to cover the impact of new technology, the role of the internal communicator, and the future of internal communication, it takes a practical look at the Catch 22s that dog communication, using real examples from a variety of key businesses....
Alternative Titles
Full title
Communicating corporate change : a practical guide to communication and corporate strategy / Bill Quirke.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
"A new, revised paperback of the ... Communicating change."
Includes bibliographical references (p. 316-318) and index.
Contextual Information
Date Copyright
c1996.
Identifiers
Primary Identifiers
Call Numbers
N658.45/173
Record Identifier
74VvZDEXKA0y
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvZDEXKA0y
Other Identifiers
ISBN
0077093119
9780077093112
DDC
658.45
MMS ID
991004503559702626
