Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
About this item
Full title
Author / Creator
Publisher
Boston, Mass. : Harvard Business School Press, c1997.
Call Numbers
N791.0688/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 560 p. : ill. ; 24 cm.
Contents
1. The Performing Arts: A Growing Crisis? -- 2. The Marketing Mind-Set -- 3. A Promising Answer: Strategic Market Planning -- 4. Understanding the Performing Arts Audience -- 5. Identifying Market Segments, Selecting Target Markets, and Positioning the Offer -- 6. Determining Market Size and Desires...
18. Attracting Funds and Other Resources -- 19. Audiences for Now - Audiences for the Future.
Publication information
Publisher
Boston, Mass. : Harvard Business School Press, c1997.
Place of Publication
Massachusetts
Date Published
c1997.
Subjects
More information
Alternative Titles
Full title
Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
Notes
General note
"Published in association with Americans for the Arts."
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1997.
Identifiers
Primary Identifiers
Call Numbers
N791.0688/1
Record Identifier
74VvZDNvkZbl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvZDNvkZbl
Other Identifiers
ISBN
0875847374 (hbk.: alk. paper)
9780875847375 (alk. paper)
0875847374 (alk. paper)
9780875847375
0875847374
9780875847375 (hbk.: alk. paper)
DDC
791.0698
791.0688
MMS ID
991004504179702626
