Marketing strategies for growth in uncertain times / Allan J. Magrath ; foreword by Anthony Rutiglia...
Marketing strategies for growth in uncertain times / Allan J. Magrath ; foreword by Anthony Rutiglia...
Marketing strategies for growth in uncertain times / Allan J. Magrath ; foreword by Anthony Rutigliano.
About this item
Full title
Author / Creator
Publisher
Lincolnwood, Ill. : NTC Business Books ; Chicago, Ill. : American Marketing Association, c1995.
Call Numbers
N658.8/336
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
192 p. ; 24 cm.
Contents
Foreword / Anthony Rutigliano -- Ch. 1. Growing With New Products: Creating New Categories, Customized Products, and Expanded Portfolios -- Ch. 2. Growing Your Business Through New Markets: New Users, New Uses, New Places -- Ch. 3. Growing in Mature Markets: Increasing Total Market Share, Key Accoun...
Publication information
Publisher
Lincolnwood, Ill. : NTC Business Books ; Chicago, Ill. : American Marketing Association, c1995.
Place of Publication
Illinois
Date Published
c1995.
Subjects
More information
Scope and Contents
Summary
Growth - both how to get it and keep it going with astute strategic choices and nimble execution - is the business issue of our time. Marketing Strategies for Growth in Uncertain Times is about ways to achieve Sustainable Quality Growth - increases in both top-line sales and bottom-line profits - regardless of economic conditions. And it is about c...
Alternative Titles
Full title
Marketing strategies for growth in uncertain times / Allan J. Magrath ; foreword by Anthony Rutigliano.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
N658.8/336
Record Identifier
74VvZEkw8kbg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvZEkw8kbg
Other Identifiers
ISBN
9780844233239 :
0844233234 :
9780844233239
0844233234
9780044233237
DDC
658.8
MMS ID
991004657019702626
