Publicity on the Internet : creating successful publicity campaigns on the Internet and the commerci...
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commerci...
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe.
About this item
Full title
Author / Creator
Publisher
New York : John Wiley & Sons, c1997.
Call Numbers
N659.0285467/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 401 p. : ill. ; 24 cm.
Contents
Ch. 1. The Power of Internet Publicity -- Ch. 2. Who's Online? -- Ch. 3. Basic Tools And Techniques --Ch. 4. The Registration Campaign -- Ch. 5. The Linkage Campaign -- Ch. 6. E-Mail News Releases -- Ch. 7. Announcements -- Ch. 8. Document Transfers -- Ch. 9. Online Appearances -- Ch. 10. Contests a...
Publication information
Publisher
New York : John Wiley & Sons, c1997.
Place of Publication
New York (State)
Date Published
c1997.
Subjects
More information
Scope and Contents
Summary
Publicity on the Internet is a detailed, nuts-and-bolts manual for building an online publicity juggernaut. It contains everything you need: step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes. Publicity o...
Alternative Titles
Full title
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Identifiers
Primary Identifiers
Call Numbers
N659.0285467/1
Record Identifier
74VvZezqL2jA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvZezqL2jA
Other Identifiers
ISBN
0471161756(pbk.) :
9780471161752 (pbk. : alk. paper)
0471161756 (pbk. : alk. paper)
9780471161752(pbk.) :
DDC
659.0285467
MMS ID
991004778089702626
