Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne.
![Theoretical developments in marketing / [edited by] Cha...](https://secure.syndetics.com/index.aspx?isbn=0877571384/lc.jpg&client=walesp&type=unbound)
Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne.
Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne.
About this item
Full title
Publisher
Chicago, Ill. : American Marketing Association, c1980.
Call Numbers
NQ658.8/11
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 269 p. ; 28 cm.
Publication information
Publisher
Chicago, Ill. : American Marketing Association, c1980.
Place of Publication
Illinois
Date Published
c1980.
Subjects
More information
Alternative Titles
Full title
Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne.
Authors, Artists and Contributors
Notes
General note
Proceedings series / American Marketing Association.
Proceedings of the American Marketing Association's Special Educators' Conference held in Phoenix, Ariz., Feb. 10-13, 1980.
Includes bibliographies and index.
Contextual Information
Date Copyright
c1980.
Identifiers
Primary Identifiers
Call Numbers
NQ658.8/11
Record Identifier
74Vvaz6lMXrO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvaz6lMXrO
Other Identifiers
ISBN
0877571384
9780877571384
DDC
658.8
MMS ID
991010349749702626
