International marketing relationships / Sue Bridgewater and Colin Egan.
International marketing relationships / Sue Bridgewater and Colin Egan.
International marketing relationships / Sue Bridgewater and Colin Egan.
About this item
Full title
Author / Creator
Publisher
Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
Date
2002.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxii, 288 p. : ill. ; 25 cm.
Contents
Pt. I. Relationship and Network Perspectives on International Marketing -- 1. Theoretical Background: A Review of Relationship and Network Perspectives of Marketing -- Pt. II. Macro-Level Context -- 2. The Cultural Environment -- 3. The Technological Context -- 4. The Economic and Political Context...
Publication information
Publisher
Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
Place of Publication
England
Date Published
2002.
Subjects
More information
Alternative Titles
Full title
International marketing relationships / Sue Bridgewater and Colin Egan.
Notes
General note
Profitable marketing relationships series.
Includes bibliographical references and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Record Identifier
74VvbM0adWQy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvbM0adWQy
Other Identifiers
ISBN
0333733789 (pbk.)
9780333733776
0333733770
9780333733776 (hrdbk.)
0333733770 (hrdbk.)
9780333733783 (pbk.)
DDC
658.848
658.84
MMS ID
991014773379702626
