Promotion : analysis, creativity, and strategy / William P. Dommermuth.
Promotion : analysis, creativity, and strategy / William P. Dommermuth.
Promotion : analysis, creativity, and strategy / William P. Dommermuth.
About this item
Full title
Promotion : analysis, creativity, and strategy / William P. Dommermuth.
Author / Creator
Publisher
Boston : PWS-Kent Pub. Co., c1989.
Call Numbers
T0362492
Record Identifier
74VvbMgMEBvO
MMS ID
991014771529702626
Language
English
Formats
Physical Description
Physical content
xxvi, 581 p. : ill. ; 25 cm.
Publication information
Publisher
Boston : PWS-Kent Pub. Co., c1989.
Edition
2nd ed.
Place of Publication
Massachusetts
Date Published
c1989.
Subjects
More information
Alternative Titles
Full title
Promotion : analysis, creativity, and strategy / William P. Dommermuth.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Kent series in marketing.
Includes bibliographies and indexes.
State Reference Library copy: transferred from 658.82/19.
Contextual Information
Date Copyright
c1989.
Identifiers
Primary Identifiers
Call Numbers
T0362492
Record Identifier
74VvbMgMEBvO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvbMgMEBvO
Other Identifiers
ISBN
0534917445
9780534917449
DDC
658.82
MMS ID
991014771529702626
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